Advertising Opportunities

What is BrandBlather.com?
BrandBlather.com is a destination web site for thought leaders in the world of marketing. Our goal is simple -- to serve the information needs of strategic marketers and executives who want to know what’s hip, what’s happening and what marketing innovators are doing right now to grow their businesses.

Intelligent marketers choose BrandBlather.com for delivering a select, highly sought-after target market –- chief marketing officers, marketing opinion leaders and senior marketing management at leading agencies and companies all over the world.

Advertising Availability
A significant part of BrandBlather.com’s appeal is the lack of advertising clutter on our site.  Our charter –- to present highly relevant and targeted marketing news and information –- requires us to place the user experience first. Thus, we currently offer only one advertising position at the top of our web site. This position allows for the placement of a leaderboard banner measuring 728x90 pixels or a standard banner measuring 468x60 pixels. This ‘top of the page’ position is available on an exclusive sponsorship basis or as a part of a rotation with other advertisers.

Rate Card
Our Rate Card is available to advertisers, media buyers and advertising agencies upon request. To request a BrandBlather.com rate card, please contact us at info@movingmindsllc.com by providing your company's name, your e-mail address and a telephone number where we may reach you.

Ad Specifications
BrandBlather.com allows redirects to all known, reputable third-party ad serving systems. Advertisers who may be currently using proprietary ad servers or other systems will need to use a reputable, third-party ad serving solution. If a relationship does not exist with a third-party provider, Brandblather.com can provide ad serving capabilities via our own ad serving system.

1. Leaderboard Banners:
Image size: 728x90 pixels
File size: Up to 25k
File types: .jpeg, .gif, animated .gif, Shockwave Flash, Java script
Animation rotation: For animated .gif files, we recommend no more than four panels

Important notes about Shockwave Flash: For Shockwave Flash files, the files must be delivered to BrandBlather.com with the landing page URL embedded in the file; BrandBlather.com is unable to alter Flash files to add the landing page URL.

Also, for Flash files, we need a default, non-Flash ad (we suggest an animated .gif file) to display in case the user does not have Flash installed on their computer; while most individual users have Flash installed, many of our users are viewing the site on workplace computers which are more likely to not have Flash installed.

2. Banner Advertisements:
Image size: 468x60 pixels
File size: Up to 15k
File types: .jpeg, .gif, animated .gif, Shockwave Flash, Java script
Animation rotation: For animated .gif files, we recommend no more than four panels

Important notes about Shockwave Flash:  For Shockwave Flash files, the files must be delivered to BrandBlather.com with the landing page URL embedded in the file; BrandBlather.com is unable to alter Flash files to add the landing page URL.

Also, for Flash files, we need a default, non-Flash ad (we suggest an animated .gif file) to display in case the user does not have Flash installed on their computer; while most individual users have Flash installed, many of our users are viewing the site on workplace computers which are more likely to not have Flash installed.

For Redirects from Our Ad Servers:
Please provide BrandBlather.com with an image source URL, a link URL and a rich media source URL. Please also note the banner ad specifications above. Banner ads will be called from our servers, not the domain of the Web site on which the ads are running.

     Hot Tips ?  

Opinion & Commentary
AdJab
AdRants
AdverBlog
Al Ries of Ad Age
Beyond Madison Avenue
Brand Channel
Brand New Day
ClickZ
Ernie Schenck
Future Lab
iMediaConnection
Jaffe Juice
MadisonAveNew
MediaBuyerPlanner
MIT Advertising Lab
Random Culture
Shake Well Before Use
TopRank
Vincent Thomé
World Economic Forum

 

Resources
AdFlip
Ad:Tech
American Advertising Federation
American Marketing Association
Bacon’s
CMO Council
Commission Junction
Creative Hotlist
Digitalthread
Direct Marketing Association
eMarketer
Harvard Business Review
Know This?
Luerzer’s Archive
MarketResearch.com
MarketingProfs
Marketing Sherpa
PRNewswire
Web Analytics Association
Word of Mouth Marketing Association

 

Media
Advertising Age
Adweek
B2B
Business 2.0
Business Empowered
Business Week
Communication Arts
Create Magazine
Digital Media Wire
Entrepreneur
Fast Company
Financial Times
Fortune
New York Times
Search Engine Watch
Smart Biz
Smart Business
Time
The Times
Web Site Magazine

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BrandBlather.com is owned and operated by Moving Minds, LLC. BrandBlather.com and logo are trademarks of Moving Minds, LLC.